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Upscale fitness apparel maker adds focused product line.
June 21, 2019
By: Christine Esposito
Editor-in-Chief
Athletic apparel brand lululemon is expanding into personal care. Designed to create solutions for athletes' needs, the new dual-gender line consists of four products that focus on seamlessly bridging the gap from sweat to everyday life—dry shampoo, deodorants, moisturizer and a balm. The company tested the products earlier this year. The products will be sold online at lululemon.com, in 50 lululemon stores, at select studio partners in North America, and on Sephora.com. According to...
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